In the naval world, it takes five miles for an aircraft carrier to turn itself around 180 degrees. While engaging in this ‘quick-turn’, the sea men on board need to hold on to something solid because they’ll soon be tilting at a 30-degree angle.
Trying to run a business in a rapidly digitally evolving world is very similar to this.
Clients are not always fully geared to make the difficult and rapid hard left required to align themselves with how the world has changed (and continues to change) digitally. This is often because many of the evolutions that come quickly through proper digitalization don’t come easily or cheaply. Thus, most clients, although aware that advanced “digitization” is necessary, still remain wary of the amount of restructuring and investment needed in order to achieve the same.
Thus, the biggest challenge that agencies at times face is in helping their partners realize that the ‘digital’ in ‘digital transformation’ is not a technology, but a mindset.
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